ABOUT PAO & JO

Embrace. Enhance. Elevate.

Have you ever imagined the best version of your textured hair?
Healthier. Softer. Stronger. More alive.

Not “fixed.”
Not “controlled.”
Just elevated.

Welcome to FollicleVigor.

We Understand Your Hair—Because We Live It

Pao & Jo was born at the intersection of science, heritage, and self-love.

Founded by a pharmaco-biochemist and herbalist who lives the textured-hair journey every day—every coil, kink, twist, and protective style—our brand exists to serve real hair with real intention.

We study the science.
We honor the traditions.
We test what truly works.

Then we turn that knowledge into formulas that feel incredible, perform beautifully, and move in rhythm with your natural hair.

No shortcuts.
No guesswork.
Just intentional care.

Rooted in Haitian Tradition. Built for Today.

Our story is deeply connected to Haitian and Afro-Caribbean hair-care rituals—where oils, herbs, and massage were more than routines. They were acts of care, resilience, and pride.

From castor oil scalp treatments to protective styling passed down through generations, we carry that wisdom forward—refined, respected, and reimagined through modern cosmetic science.

From ancestral remedies to advanced formulations, every product reflects both where we come from and where we’re going.

Science-Backed. Texture-Approved.

Great hair care doesn’t happen by accident.

Every Pao & Jo formula is crafted with precision, powered by our proprietary NOUVORACINE-6™ Complex, and infused with thoughtfully sourced botanicals and oils.

We believe in:

• Safe, effective ingredients
• Performance you can feel
• Results you can trust
• Products your family can use with confidence

If it doesn’t nourish, strengthen, and support scalp health, it doesn’t make the cut.

✨ We Embrace

Your texture. Your roots. Your story.

Your hair is more than strands—it is identity, culture, and expression.

From wash day to braids, twists, locs, and protective styles, we celebrate every phase of your journey—free, expressive, and unapologetically powerful.

✨ We Enhance

What nature and heritage already gave you.

Through NOUVORACINE-6™ and time-honored botanicals, we support moisture, elasticity, strength, and balance—so your hair doesn’t just survive.

It thrives.

No unnecessary fillers.
No empty promises.
Only purpose-driven performance.

✨ We Elevate

Your routine. Your confidence. Your standard.

Hair care should feel like a ritual—not a chore.

Every Pao & Jo product is designed to turn everyday maintenance into a moment of restoration, protection, and self-respect.

Because when your hair thrives, so do you.

Our Commitment

We believe beauty should never come at the cost of health, integrity, or community.

That’s why we prioritize:

✔ Responsible sourcing
✔ Thoughtful formulation
✔ Long-term hair health
✔ Honest education
✔ Community-centered growth

We’re here for longevity—not trends.

A Note from Our Founder

I’m a pharmaco-biochemist and herbalist who lives the textured-hair journey—every coil, kink, twist, and protective style.

I’ve studied the science.
Honored the traditions.
Tested what actually works.

I believe in practicality. In efficiency. In real results.

So I created formulas that support your hair’s natural rhythm—without compromise.

This is care made with intention.

— Paola A., Founder

More Than Hair Care

Pao & Jo isn’t just a brand.

It’s heritage.
It’s innovation.
It’s community.
It’s love—bottled.

Our Hair. Our Rituals. Our FollicleVigor.