Valentine’s promo price: $89.99
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Valentine’s promo price: $89.99 〰️
Top-Rated Products
Strength, slip, and scalp comfort that just gets textured hair — powered by NouvoRacine‑6™, our proprietary blend.
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Featured Product
Not sure which product to choose?
Let them pick their perfect textured‑hair ritual with a PAO & JO Digital Gift Card — the easiest way to gift shine, strength, and scalp nourishment.
EMBRACE
✳︎
ENHANCE
✳︎
ELEVATE
✳︎
EMBRACE
✳︎
ENHANCE
✳︎
ELEVATE
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EMBRACE ✳︎ ENHANCE ✳︎ ELEVATE ✳︎ EMBRACE ✳︎ ENHANCE ✳︎ ELEVATE ✳︎
We understand your hair.
I’m a pharmaceutical biochemist and herbalist who lives the textured-hair journey—every coil, kink, twist, and protective style.
I’ve studied the science.
Honored the traditions.
Tested what actually works.
I believe in practicality. In efficiency. In real results.
So I created formulas that feel incredible, perform beautifully, and move in rhythm with your natural hair.
No shortcuts. No guesswork.
Just intentional care
—made by someone who gets it.
— Lic. Paola ALTINE, Founder.
get the answers you need — fast, friendly, and made just for you.
Direct Support
Real people. Real help. Zero guesswork.
Our Support Squad gives you quick, personalized product guidance based on your hair and how you wear it. Guidance is for product selection only — not medical advice or diagnosis.
Hours: Monday–Friday, 10 AM–12 PM ET
Languages: Ayisyen, English, Español, Français
Guided Exploration
More of a “let me look around first” person Dive into the ideas, routines, and care principles behind our formulas — no pressure, just vibes.

