— We believe in evidence-based science, ancestor-approved wisdom, and a mother’s relentless care. This is the trifecta that built Pao & Jo.
For too long, your coils have been spoken to with formulas full of fillers and fluff, instead of being spoken for with integrity and intelligence. The result? A cycle of guessing, thirst, and frustration.
We end that cycle today.
What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
The NOUVORACINE‑6™ Complex
In simple words: six ingredients that work together to keep your hair and scalp healthy, hydrated, and protected.
This blend doesn’t just sit on top of your hair — it supports your scalp, your strands, and your texture from the root all the way to the ends.
1. Haitian Castor Oil — For Strength & Fullness
What it does: Helps your hair feel thicker, stronger, and shinier.
Why it works: It naturally “seals” the hair, keeping moisture in and smoothing the outside of the strand so it reflects more light.
2. Emu Oil — Deep Moisture That Feels Natural
What it does: Moisturizes your scalp and hair in a way that feels like your own natural oils.
Why it works: Its makeup is very similar to human sebum, so it sinks in easily and helps carry other good ingredients deeper into the hair and scalp.
3. Lemongrass — A Fresh Start for Your Scalp
What it does: Gently cleans and refreshes the scalp so your hair can grow in a clean, balanced environment.
Why it works: It’s naturally clarifying, helping remove buildup without stripping or drying.
4. Aloe Vera — Long‑Lasting Hydration
What it does: Pulls moisture into the hair and helps keep it there.
Why it works: Aloe acts like a water reservoir inside the strand, helping your hair stay soft, flexible, and comfortable.
5. Slippery Elm — Easy Detangling & Soft Slip
What it does: Makes detangling smoother and reduces breakage.
Why it works: It creates a silky, natural coating on the hair that helps your strands glide past each other instead of snagging.
6. Neem Oil — Scalp Comfort & Protection
What it does: Keeps the scalp calm, clean, and protected.
Why it works: Neem has natural purifying properties. Used in the right amount, it helps soothe the scalp without disrupting its natural balance.