You Are Here !
You don’t need to be an expert to belong here. You just need to believe that the small, daily things—the soap you use, the tea you drink, the air in your home—should feel good, and do good.
Thank you for being here. We’re so glad to have you.
Be Unflawzy.
The Pao & Jo Family
A LITTLE BIT
ABOUT US
2020
Pao & Jo began with one question: why does “better for you” so often feel harder than it should?
The First Blend
What started as a kitchen experiment between research notes and family life became our first everyday essential.
Community First
We partner with organizations that empower people to flourish their way — and with those who teach us to respect trees and their habitats, not just plant them for show.
147 Moments
That’s how many times a day, on average, people reach for everyday essentials. We design each one to feel calm, not cluttered.
1.3 Million
The number of ounces of clean, plant-derived oil we've used to formulate sensory-safe care products.
Care as Lifestyle
Simple, sensory, sustainable. That’s our design principle, whether it’s a cap that clicks, a scent that soothes, or a refill that lasts.
Unflawzy
We adopted the phrase "Unflawzy"—the freedom to live intentionally, not flawlessly.
Our made‑up word, our real philosophy: the quiet confidence of being perfectly human
Family‑Led
Pao & Jo is a family name—an ode to the people who started this journey and inspired the care that comes from the heart.
Still guided by our founder, Paola — pharmaco-biochemist, herbalist, wife, mom, and advocate for people with disabilities — with a heart for people and a mind for precision, creating thoughtful, modern essentials for beautifully busy, deeply feeling, quietly thriving lives.
A gentle lifestyle brand rooted in care, clarity, and grace.
Pao & Jo was created for families who felt overwhelmed by “wellness” — the pressure, the noise, the endless routines — and simply wanted something calmer, kinder, and more honest.
At the center is Paola: a pharmaco-biochemist, homeschool mom, herbal enthusiast, caregiver, and woman of quiet faith. Her life has been shaped by service, science, and the tender realities of raising beautifully wired children. She understood firsthand how sensory needs, busy schedules, and real-life rhythms make traditional self-care feel impossible.
So she made a new way.
A Pao & Jo way.
Where care is simple.
Where nature and science meet.
Where families are seen.
Where gentle living is enough.
Where every choice reflects stewardship, compassion, and intentional design.
Today, Pao & Jo is a growing family of brands — Andezo, Makers Botanica, Cozy Ajoupa — each designed to help you create a home that feels lighter and a life that feels more grounded.
We don’t chase flawless.
We choose Unflawzy: the courage to flourish your way.
Welcome to a gentler kind of living.
We’re truly glad you’re here.
Are you ready to start living Unflawzy?
Explore our Brands
For Personal Care
For Herbal Wellness
For Home Care and Decor