— THE STORY
Pao & Jo began long before the first formula was ever created. It started in a Haitian home where wellness wasn’t a trend — it was a way of life. Where hair care was a ritual passed from hands to hands, generation to generation. Where herbs, oils, and intention were the first teachers.
Those early moments shaped the woman who would one day become a pharmaco‑biochemist, herbalist, mother — and the founder of PAO & JO.
As she navigated her own textured‑hair journey, she saw a gap that felt personal: products that spoke to curls, coils, and kinks often lacked cultural understanding, scientific rigor, or both. The wellness space rarely reflected her roots. And the beauty aisle rarely reflected her reality.
So she created what she couldn’t find.
Pao & Jo was born at the intersection of science, heritage, and self‑love — a brand that honors the rituals of the past while embracing the clarity of modern wellness. A brand that treats textured hair and whole‑body well‑being with the respect they deserve.
Our founder formulates with the same intention she grew up with: slow, thoughtful, rooted in nature, guided by knowledge.
We study the science. We honor the traditions. We test what truly works.
And then we transform that wisdom into products and experiences that feel luxurious, perform beautifully, and move in rhythm with your natural hair and your everyday life.
FollicleVigor is our first chapter — a textured‑hair ritual crafted with precision and cultural pride. But PAO & JO is bigger than a single product. It’s a wellness lifestyle. A return to roots. A celebration of identity, resilience, and care.
This is PAO & JO. A brand built from heritage. Shaped by science. Powered by intention. Created for you.
Embrace. Enhance. Elevate.
Have you ever imagined the best version of your textured hair?
Healthier. Softer. Stronger. More alive.
Not “fixed.”
Not “controlled.”
Just elevated.
Welcome to FollicleVigor.
We Understand Your Hair—Because We Live It
We study the science.
We honor the traditions.
We test what truly works.
Then we turn that knowledge into formulas that feel incredible, perform beautifully, and move in rhythm with your natural hair.
No shortcuts.
No guesswork.
Just intentional care.
Rooted in Haitian Tradition. Built for Today.
Our story is deeply connected to Haitian and Afro-Caribbean hair-care rituals—where oils, herbs, and massage were more than routines. They were acts of care, resilience, and pride.
From our castor oil scalp treatments to protective styling passed down through generations, we carry that wisdom forward—refined, respected, and reimagined through modern cosmetic science.
From ancestral remedies to advanced formulations, every product reflects both where we come from and where we’re going.
Science-Backed. Texture-Approved.
Great hair care doesn’t happen by accident.
Every Pao & Jo formula is crafted with precision, powered by our proprietary NOUVORACINE-6™ Complex, and infused with thoughtfully sourced botanicals and oils.
We believe in:
• Safe, effective ingredients
• Performance you can feel
• Results you can trust
• Products your family can use with confidence
If it doesn’t nourish, strengthen, and support scalp health, it doesn’t make the cut.
We Embrace
Our texture. Our roots. Our story.
Your hair is more than strands—it is identity, culture, and expression.
From wash day to braids, twists, locs, and protective styles, we celebrate every phase of your journey—free, expressive, and unapologetically powerful.
We Enhance
What nature and heritage already gave you.
Through NOUVORACINE-6™ and time-honored botanicals, we support moisture, elasticity, strength, and balance—so your hair doesn’t just survive.
It thrives.
No unnecessary fillers.
No empty promises.
Only purpose-driven performance.
We Elevate
Your routine. Your confidence. Your standard.
Hair care should feel like a ritual—not a chore.
Every Pao & Jo product is designed to turn everyday maintenance into a moment of restoration, protection, and self-respect.
Because when your hair thrives, so do you.
Our Commitment
We believe beauty should never come at the cost of health, integrity, or community.
That’s why we prioritize:
✔ Responsible sourcing
✔ Thoughtful formulation
✔ Long-term hair health
✔ Honest education
✔ Community-centered growth
We’re here for longevity—not trends.
A Note from Our Founder
I’m a pharmaco-biochemist and herbalist who lives the textured-hair journey—every coil, kink, twist, and protective style.
I’ve studied the science.
Honored the traditions.
Tested what actually works.I believe in practicality. In efficiency. In real results.
So I created formulas that support your hair’s natural rhythm—without compromise.
This is care made with intention.
— Paola A., Founder
More Than Hair Care
Pao & Jo isn’t just a brand.
It’s heritage.
It’s innovation.
It’s community.
It’s love and care.
Our Hair. Our Rituals. Our FollicleVigor.